My Story
With over 30 years of experience in children’s product design, I have helped bring commercially successful collections to life for leading retailers including John Lewis, House of Fraser, Tesco, Dunnes Stores, as well as independent boutiques and suppliers.
I design across a wide range of product categories, always with a strong focus on quality, detail and creating products that customers love.
My experience covers every stage of the journey, from initial concepts and trend direction through to design, product development, production management and final delivery.
Having worked closely with manufacturers across India and the Far East, I bring valuable practical knowledge of sourcing, production processes and supplier relationships. This allows me to offer complete, hands-on support to clients looking to create thoughtful, commercially strong babywear and childrenswear collections.









